Let’s be honest, “Sustainability” gets thrown around a lot these days.

So, this Earth Month, we are keeping it real and highlighting a few brands that do it right.

It Starts with Buying Better (Not More)

The most sustainable piece of gear? The one you don’t have to replace next season.

That’s why many of the brands we carry are focused on durability, repairability, and thoughtful design. Gear that is built to go the distance and not end up in a landfill after a few trips.

BRANDS DOING IT RIGHT

Cotopaxi

Bright colours, bold designs and a serious commitment to doing things differently. Cotopaxi uses recycled, leftover deadstock, and other responsibly sourced materials in over 96% of their products.

Through their Gear for Good promise, they also support people impacted by poverty around the world, with a focus on Latin America. They dedicate 1% of annual revenue to support global initiatives focused on health, education, and livelihoods.

NEMO Equipment

NEMO is pushing what sustainability can look like in the outdoor space.

Their Endless Promise® Collection is built with one goal: keep gear out of landfill. Every product in the line is designed for total recyclability—so after years of adventure, it can become something new.

Beyond that, they’re constantly evolving:

• Designing products that use fewer resources and last longer
• Partnering with the bluesign® system for responsible sourcing
• Tracking carbon impact (with a 22% reduction in recent years)
• Powering their offices with 100% renewable energy

Because with Endless Promise, there doesn’t have to be an end.

Rab

No gimmicks, just gear that lasts.

Rab focuses on creating high-quality equipment built for long-term use—nothing fancy or over-engineered. They encourage repair over replacement by making it easy to give their product a second life with an online repair service portal.

Their sustainability efforts are tied to key priorities aligned with the UN’s Sustainable Development Goals, focusing on areas where they can create real impact—like climate, responsible production, and equality.

KEEN Footwear

KEEN has been building more responsible footwear long before it was trending.

They harvest materials like webbing made from post-consumer plastic bottles and outsoles made with agricultural waste.

They’ve also taken a strong stance on chemicals, removing harmful substances from their products and becoming PFAS-free since 2018.

Fewer resources, less garbage.

Anian

Circular before it was cool. Anian creates garments from recycled wool—giving materials a second life while reducing waste and keeping products in use longer.

Even the colours tell a story. Instead of dyeing fabrics, Anian uses the original colours from source garments—eliminating the need for chemical dyes and significantly reducing water use in the process.

CANADIAN BRAND SPOTLIGHT

Druide EcoTrail

Made for life outside—without leaving a trace.

Druide EcoTrail products are biodegradable, designed to respect the ecosystems you explore. From responsibly sourced ingredients to recycled and recyclable packaging, every detail is considered.

They’re also ECOCERT certified, meaning their formulations meet strict environmental and sustainability standards.

SMALL CHANGES, BIG IMPACT

Sustainability isn’t just about big gear decisions—it’s also about the little things that add up over time.

A Simple Switch Can Make a Difference.

Water Gremlin offers lead-free fishing weights, helping reduce the environmental impact on lakes and waterways.

Recycle Your Fishing Line

Discarded fishing line can take hundreds of years to break down and can be harmful to wildlife.

Come in-store for our fishing line recycling drop-off—and keep it out of the landfill (and out of our lakes).

The Bottom Line

You don’t need to overhaul your entire gear kit to make a difference.

It starts with small intentional choices:

• Buying gear that lasts
• Supporting brands that take responsibility
• Making simple swaps where you can

This Earth Day, get outside and appreciate what we are all working to protect.