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Explore top-quality rods, reels, and combos from brands like Shimano, Daiwa, Abu Garcia, and Fenwick.
Shop online for ice fishing electronics, fish finders, augers, and portable sonar units.

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Showing 145 - 168 of 1177
SHIMANO Shimano SLX XT Reel
SHIMANO
Improved version of the 2016 Casitas is the SLX XT. More
Improved version of the 2016 Casitas is the SLX XT.
C$189.99 C$189.99
SHIMANO Shimano SLX DC Reel
SHIMANO
The Best Freshwater Reel announced in ICAST 2019 - the SLX DC. More
The Best Freshwater Reel announced in ICAST 2019 - the SLX DC.
C$299.99 C$299.99
SHIMANO Shimano SLX A Low Profile Reel
SHIMANO
The all-new SLX A series now features Shimano's premium SilentTune technology to improve rotation and enhance overall reeling performance. More
The all-new SLX A series now features Shimano's premium SilentTune tec...
C$149.99 C$149.99
ST. CROIX St. Croix Avid Series Panfish Spinning Rods
ST. CROIX
Panfish-focused. Premium. American value. Buy if you want technique-specific panfish performance with split-grip handles, beautiful aesthetics and erg... More
Panfish-focused. Premium. American value. Buy if you want technique-sp...
C$269.99 C$269.99
DAIWA Daiwa RG Walleye Spinning Rods
DAIWA
The Daiwa RG Walleye Spinning Rod features Daiwa's exclusive SVG graphite blank and reel seat. The handle on this rod utilizes a unique hybrid blend o... More
The Daiwa RG Walleye Spinning Rod features Daiwa's exclusive SVG graph...
C$99.99 C$99.99
SHIMANO Shimano Sojourn Muskie Casting Rod
SHIMANO
The redesigned Sojourn Musky casting rods are designed to perform and last longer in the hands of anglers targeting muskies with a variety of lures an... More
The redesigned Sojourn Musky casting rods are designed to perform and ...
C$92.99 C$92.99
FENWICK Fenwick HMG Walleye Casting Rod
FENWICK
Fenwick HMG changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG meant High Modulus Graphite then and it ... More
Fenwick HMG changed fishing forever in 1973 with the creation of the f...
C$169.99 C$169.99
ABU GARCIA Abu Garcia Ike Signature Spinning Reel
ABU GARCIA
The Ike Signature Spinning Reels have been precisely developed with Mike Iaconelli to achieve top tier performance for a wide variety techniques. More
The Ike Signature Spinning Reels have been precisely developed with Mi...
C$229.99 C$229.99
ST. CROIX St. Croix Legend Elite Musky Casting Rods
ST. CROIX
Simply a must-have for an avid musky angler. Featuring exclusive St. Croix technologies, advanced blank designs and superior components, the Legend El... More
Simply a must-have for an avid musky angler. Featuring exclusive St. C...
C$699.99 C$699.99
SHIMANO Shimano SLX XT A Reel
SHIMANO
Expanding upon the reputation that has made the SLX series of low-profile reels a household name, the all-new SLX XT A adds to the benefits seen withi... More
Expanding upon the reputation that has made the SLX series of low-prof...
C$199.99 C$199.99
SHIMANO Shimano Miravel Spinning Reel
SHIMANO
The newest addition to Shimano's MagnumLite series of spinning reels, Miravel is a lightweight yet powerful reel with fierce versatility for the multi... More
The newest addition to Shimano's MagnumLite series of spinning reels, ...
C$199.99 C$199.99
South Bend Ready 2 Fish 6'6 Combo W/ Bass Kit
You'll be ready to hit the water with the Ready 2 Fish combo, which comes with everything that you could need. More
You'll be ready to hit the water with the Ready 2 Fish combo, which co...
C$39.99 C$39.99
SHIMANO Shimano Nexave Spinning Combo
SHIMANO
Shimano designed the Nexave Combo with quality and performance to benefit anglers of all ages during their next fishing adventure. More
Shimano designed the Nexave Combo with quality and performance to bene...
C$139.99 C$139.99
SHIMANO Shimano Curado DC Baitcasting Reel
SHIMANO
Built on the legacy of durability, dependability and versatility that Curado is known for, the Curado DC now features Shimano's unique DC braking tech... More
Built on the legacy of durability, dependability and versatility that ...
C$399.99 C$399.99
ESKIMO Eskimo E40 8" Steel Auger
ESKIMO
The toughest part of ice fishing shouldn’t be drilling holes. At just under 18 lbs., the E40™ steel delivers the full power capability of 40V in a... More
The toughest part of ice fishing shouldn’t be drilling holes. At jus...
C$699.99 C$699.99 C$599.99 C$599.99
You save 14%
GARMIN Garmin Echomap 75SV UHD2 Sonar with GT54-TM Transducer
GARMIN
Garmin's Echomap 75 SV UHD2 features Chirp, Enhanced Side and Down imaging and also come with Navionics data. More
Garmin's Echomap 75 SV UHD2 features Chirp, Enhanced Side and Down ima...
C$1,529.99 C$1,529.99
ST. CROIX St. Croix Legend Xtreme Casting Rod
ST. CROIX
Multispecies. Tech-forward. Exotic. Buy if you prioritize extreme energy transfer for bottom-contact and other presentations that require extreme sens... More
Multispecies. Tech-forward. Exotic. Buy if you prioritize extreme ener...
C$699.99 C$699.99
GARMIN Garmin LiveScope Plus LVS34
GARMIN
*Transducer Only* <br>The latest in LiveScope technology, the LiveScope Plus System offers improved resolution, reduced noise, clearer images and bett... More
*Transducer Only* <br>The latest in LiveScope technology, the LiveScop...
C$1,739.99 C$1,739.99 C$1,249.99 C$1,249.99
You save 28%
STRIKER BRANDS Striker Men's Apex Bib Pants
STRIKER BRANDS
Lighter, warmer, and more comfortable than other men's ice fishing bibs, the Apex Bob is the most advanced cold-weather fishing system available today... More
Lighter, warmer, and more comfortable than other men's ice fishing bib...
C$749.99 C$749.99
HUMMINBIRD Humminbird Helix 5 Chirp GPS G3 PT Sonar
HUMMINBIRD
Sonar on the go-nar! This Helix unit from Humminbid has all the fixin's of a mounted unit, but in a to-go form. Features a hi-def display, CHIRP digit... More
Sonar on the go-nar! This Helix unit from Humminbid has all the fixin'...
C$734.99 C$734.99 C$679.99 C$679.99
You save 7%
MINNKOTA Minn Kota Quick Connect Plug / Mkr-12
MINNKOTA
For wiring where a plug and socket cannot be used. Heavy-duty 10-gauge connectors More
For wiring where a plug and socket cannot be used. Heavy-duty 10-gauge...
C$19.99 C$19.99
EVOLUTION FISHING Evolution Fishing Drift Series 3600 Tackle Tray
EVOLUTION FISHING
Color code and organize your tackle with these trays so you can get to the right tray quickly while you're on your fishing adventure. Store all your b... More
Color code and organize your tackle with these trays so you can get to...
C$9.99 C$9.99
13 FISHING 13 Fishing Heatwave Ice Combo
13 FISHING
Stay toasty, the Heatwave is ideal for anglers that want to ensure their success on the water. Whether hole hopping or making them pay in the shack th... More
Stay toasty, the Heatwave is ideal for anglers that want to ensure the...
C$39.99 C$39.99
OTTER Otter Xt Pro X-Over Resort
OTTER
Known for quality and innovation, Otter has reinvented the flip over style thermal shelter. The X-OVER SHELTER SERIES are rich with cutting edge desig... More
Known for quality and innovation, Otter has reinvented the flip over s...
C$1,999.99 C$1,999.99
Showing 145 - 168 of 1177
Fishing

Whether you're casting for bass in Ontario, jigging for walleye in Manitoba, or chasing salmon on the West Coast, find the fishing gear trusted by anglers coast to coast. Explore top-quality rods, reels, and combos from brands like Shimano, Daiwa, Abu Garcia, and Fenwick.

Shop online for ice fishing electronics, fish finders, augers, and portable sonar units. A limited selection of tackle and lures is available online, with a full range in-store—including soft plastics, jigs, spoons, and more.

From open water to ice fishing, we've got the gear to keep you reeling year-round.

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