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Explore top-quality rods, reels, and combos from brands like Shimano, Daiwa, Abu Garcia, and Fenwick.
Shop online for ice fishing electronics, fish finders, augers, and portable sonar units.

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ABU GARCIA Abu Garcia Max Elite Spinning Reel [MAXELITESP3000H]
ABU GARCIA
The Max Elite Spinning Reel delivers unparalleled performance in a lightweight package. Inspired by the Revo and Zenon series of spinning reels, the M... More
The Max Elite Spinning Reel delivers unparalleled performance in a lig...
C$159.99 C$159.99 C$127.99 C$127.99
You save 20%
UGLY STICK Ugly Stik GX2 Casting Rod
UGLY STICK
America’s favorite rod just got better! Ugly Stik GX2 is the next generation of Ugly Stik that combines the heritage and tradition of the original w... More
America’s favorite rod just got better! Ugly Stik GX2 is the next ge...
C$74.99 C$74.99 C$59.99 C$59.99
You save 20%
ABU GARCIA Abu Garcia Max PRO Low Profile Reel
ABU GARCIA
Experience better-than-ever Abu Garcia engineering with MAXimum performance with the Abu Garcia Max Pro baitcast reels. More
Experience better-than-ever Abu Garcia engineering with MAXimum perfor...
C$129.99 C$129.99 C$103.99 C$103.99
You save 20%
UGLY STICK Ugly Stick Bigwater Coventional Combo
UGLY STICK
The Bigwater series features Ugly Tech construction with a combination of graphite and fiberglass to create a strong, yet sensitive rod, Ugly Tuff one... More
The Bigwater series features Ugly Tech construction with a combination...
C$139.99 C$139.99 C$111.99 C$111.99
You save 20%
SPIDERWIRE SpiderWire EZ Braid
SPIDERWIRE
SpiderWire offers high tech fishing line with the strongest, thinnest most sensitive performance for the value! Make the purchase decision EZ! Great p... More
SpiderWire offers high tech fishing line with the strongest, thinnest ...
C$14.99 C$14.99
SHIMANO Shimano Tranx 300 B Reel
SHIMANO
The Tranx 300 B builds on the series' "workhorse" reputation with premium technology enhancements designed to tackle both fresh and saltwater environm... More
The Tranx 300 B builds on the series' "workhorse" reputation with prem...
C$469.99 C$469.99 C$375.99 C$375.99
You save 20%
SHIMANO Shimano SLX DC Reel
SHIMANO
The Best Freshwater Reel announced in ICAST 2019 - the SLX DC. More
The Best Freshwater Reel announced in ICAST 2019 - the SLX DC.
C$299.99 C$299.99 C$239.99 C$239.99
You save 20%
SHIMANO Shimano Talora Dipsey Diver Trolling Rods
SHIMANO
Built with the same classic actions as the Talora, Shimano uses TC4 construction to achieve some of the most reliable rod bodies for freshwater trolli... More
Built with the same classic actions as the Talora, Shimano uses TC4 co...
C$219.99 C$219.99 C$175.99 C$175.99
You save 20%
ST. CROIX St. Croix Trout Series Spinning Rods
ST. CROIX
Trout specific spinning rods built for durability. Slim profile split grip handle configurations decrease weight while perfecting balance. More
Trout specific spinning rods built for durability. Slim profile split ...
C$189.99 C$189.99 C$151.99 C$151.99
You save 20%
SHIMANO Shimano Clarus Spinning Rod
SHIMANO
With actions designed for use in freshwater, saltwater or anything in between, Shimano designed the Clarus F family of rods to offer the multi-species... More
With actions designed for use in freshwater, saltwater or anything in ...
C$139.99 C$139.99 C$111.99 C$111.99
You save 20%
FENWICK Fenwick Elite Bass Casting Rod
FENWICK
The Elite series is Fenwick's most complete series of technique specific fishing rods to date. Creating a collection of rods that covers this many spe... More
The Elite series is Fenwick's most complete series of technique specif...
C$259.99 C$259.99 C$207.99 C$207.99
You save 20%
FENWICK Fenwick Eagle Walleye Telescopic Trolling Rod
FENWICK
The all new Eagle has been re-designed from top to bottom. A tradition of innovation and technology is what we relied on while building the all-new Fe... More
The all new Eagle has been re-designed from top to bottom. A tradition...
C$119.99 C$119.99 C$95.99 C$95.99
You save 20%
FENWICK Fenwick Eagle Salmon & Steelhead Spinning Rod
FENWICK
The all new Eagle has been re-designed from top to bottom. A tradition of innovation and technology is what we relied on while building the all-new Fe... More
The all new Eagle has been re-designed from top to bottom. A tradition...
C$129.99 C$129.99 C$103.99 C$103.99
You save 20%
ABU GARCIA Abu Garcia Max X Black Baitcast Combo [MAXX/701MH-BLK]
ABU GARCIA
Experience better-than-ever Abu Garcia engineering for MAXimum performance with the Abu Garcia Max X baitcast combo. More
Experience better-than-ever Abu Garcia engineering for MAXimum perform...
C$129.99 C$129.99 C$103.99 C$103.99
You save 20%
ST. CROIX St. Croix Mojo Musky Trolling Rods
ST. CROIX
These powerful, moderate action trolling rods possess an ideal combination of premium SCII carbon and super premium, linear S-glass for extraordinary ... More
These powerful, moderate action trolling rods possess an ideal combina...
C$309.99 C$309.99 C$247.99 C$247.99
You save 20%
SHIMANO Shimano Vanford A Reel [VF4000XGA]
SHIMANO
Continuing a legacy of pursuing reduced weight, lower start-up inertia and enhanced sensitivity, the Shimano Vanford A elevates the MagnumLite lineup ... More
Continuing a legacy of pursuing reduced weight, lower start-up inertia...
C$399.99 C$399.99 C$319.99 C$319.99
You save 20%
HUMMINBIRD Humminbird Helix7 SI GPS G4
HUMMINBIRD
The HELIX 7 SI GPS G4 fish finder features CHIRP Side Imaging, CHIRP Down Imaging, Dual Spectrum CHIRP Sonar, AutoChart Live, Internal GPS and Humminb... More
The HELIX 7 SI GPS G4 fish finder features CHIRP Side Imaging, CHIRP D...
C$884.99 C$884.99
ST. CROIX St. Croix Panfish Ice Combo [PFI32L-C]
ST. CROIX
Panfish Ice Combos Feature Solid Carbon Construction for Peak Performance More
Panfish Ice Combos Feature Solid Carbon Construction for Peak Performa...
C$189.99 C$189.99
ESKIMO Eskimo 10" Pistol Bit 2.0 Drill-Adaptive Auger Bit
ESKIMO
Available as a 10" for the first time, the Pistol Bit 2.0 is in a class of its own for drill-adaptive augers. Featuring the premium performance of the... More
Available as a 10" for the first time, the Pistol Bit 2.0 is in a clas...
C$349.99 C$349.99
CANNON Cannon Rear Mount Rod Holder
CANNON
Single downrigger-mounted rod holder features dual axis adjustability. Perfect as a spare, replacement, or adding additional rod holder to Tournament ... More
Single downrigger-mounted rod holder features dual axis adjustability....
C$84.99 C$84.99
DAIWA Daiwa Tatula 100 Reel
DAIWA
Answering the call of anglers around the country Daiwa Introduces the all-new Tatula 100. A re-design of the reel frame allows anglers to achieve even... More
Answering the call of anglers around the country Daiwa Introduces the ...
C$239.99 C$239.99 C$191.99 C$191.99
You save 20%
DAIWA Daiwa Silvercast Reel
DAIWA
The Silvercast features lightweight, durable aluminum construction with a ball-bearing drive, an oscillating spool for precise level-winding, right/le... More
The Silvercast features lightweight, durable aluminum construction wit...
C$69.99 C$69.99 C$55.99 C$55.99
You save 20%
MINNKOTA Minn Kota Endura Max | 55lb | 36''
MINNKOTA
Endura is trusted worldwide as the most durable, reliable, hard-working transom-mount motor on the water. And Endura Max takes that legacy to a new le... More
Endura is trusted worldwide as the most durable, reliable, hard-workin...
C$449.99 C$449.99
SHIMANO Shimano Convergence Spinning Rod
SHIMANO
The Convergence series of spinning rods utilizing quality components and blanks with versatile actions to meet the needs of the multi-species anglers. More
The Convergence series of spinning rods utilizing quality components a...
C$109.99 C$109.99 C$87.99 C$87.99
You save 20%
Showing 241 - 264 of 1173
Fishing

Whether you're casting for bass in Ontario, jigging for walleye in Manitoba, or chasing salmon on the West Coast, find the fishing gear trusted by anglers coast to coast. Explore top-quality rods, reels, and combos from brands like Shimano, Daiwa, Abu Garcia, and Fenwick.

Shop online for ice fishing electronics, fish finders, augers, and portable sonar units. A limited selection of tackle and lures is available online, with a full range in-store—including soft plastics, jigs, spoons, and more.

From open water to ice fishing, we've got the gear to keep you reeling year-round.

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