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In 2006, YETI Coolers was founded with a simple mission: build the hard cooler we’d use every day. YETI has since expanded into other outdoor product categories, yet has never given up on their mission to build products to improve your time in the wild.
Product innovation and firsthand experience in the field continue to be YETI's basis of expansion into designing ultra-durable and portable soft coolers, insulated drinkware, waterproof and everyday bags and backpacks, dog bowls, and other outdoor gear, each with its own line of accessories. Every YETI product performs when it matters most—whether that be a trip into the remote Alaskan wilderness, chasing tarpon on the Florida coast, even just in the backyard with friends.